Korea’s Global K-pop Festival Will Transfer Overseas Trademark Rights to a Dedicated Entity

The Presidential Committee on Popular Culture Exchange said overseas trademark rights for the planned global K-pop festival Phenomenon are currently being filed by JYP Entertainment to secure them quickly in international markets. The committee said the rights will later be transferred to a dedicated corporation established to operate the event. It also said JYP’s remaining domestic trademark stake is expected to be transferred to that entity, addressing concerns about private control of a publicly supported festival.